In the passage ''Hype'' the author Kalle Lasn is describing how advertisement had increased steadily in the past years that people’s eyes and brains can’t get rest from those posters that follow them everywhere they go.
Nowadays there are an estimated of a new 12 billion display ads, 3 million radio commercials, and 200,000 TV commercials that are being posted every day in North America. Because of the amount of the new ads that are created every day, they can’t be posted in the places where they are supposed to be like buses, billboards, stadiums, in that case people get to see ads anywhere their eyes are rolling. Apparently there are ads that are shown on the screens that are attached to supermarket carts, at the gas pumps, in a washroom stall, advertising is impossible to avoid.
Since the moment I wake up early in the morning and turn on the TV to see the news or the weather for the day, I realize that I’m captured by the TV commercials and other advertisements. First pictures that appear on the TV screen are the advertisements that are shown for about 5 to10 min. That gives me the impression that I ‘would never get to see this weather news. Then, while preparing breakfast unconsciously I start reading promotions of a different product that are drawn or written on food and drinks that I’m having in the morning.
On the way to the subway station there would be millions of other advertisements that I cants pass by not looking or listening to them. For example, there are cars from witch somebody is promoting an event while driving through the city, they are colored and designed in a way to attract people’s attention, plus the loud radio that comes on top of it. In addition to this, while riding the train continuously I see shop posters, restaurants name, different promotions or discounted stores. They are posted on the streets and up on the buildings at the same level with the train rails in order for the people to see them. I think it’s too much information for us especially when starting a new day. That’s why I agree with the author when she states that commercial pollution floods our brain at the rate of about three thousand messages per day.
Also advertisements have a bad affect on kids, especially the TV commercials. It influences the children that are not under the parents supervise. Sometimes parents are not taking this problem in serious and let their kids watch advertisement that shows toys that are moving, or fast foods, soda’s and candy's. At an early age children can’t make the difference of what’s real and what’s not, obviously after watching those advertisements they think that toys can move for real and junk food is the best tasteful food for them. As a result obesity becomes a problem among young kids.
As long as the human being sees the successful result on its publicity, he will never stop and look back at the bad influence that has on kids and in general on population. The advertisement will go on and on and it will become even more developed than is nowadays.
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